Educating Your Client Through Video
The business world is getting competitive as the months go by and the question on the mind of every business owner both small and large should be on how to educate your clients about the products and services you offer. The demand of consumers from business owners is that any information presented should not be only timely but also accurate and easily accessible. If those things are already provided for by the business, the next step is on how to make sure that this educational material gets to the client.
There is a saying that “you can use one stone to kill several birds” and this is true when it comes to the use of professional videos. The professional videos can be used to educate the clients in several ways and can be used in different context. They are:
Blog and Web Posts
Modern day technology has made it possible for websites and blog to be created easily and at one’s convenience. With this in mind, there are no excuses to not having a website containing detailed information meant for the use of clients. Things like landing page, about, FAQs, links to products and updates about the company can be kept here. Individuals do not have time to read bulky articles and you can save your resources and their time by sampling creating a fun professional video for the relevant content. This Chicago video production company, Lemonlight Media, has gained notoriety for its beautifully produced videos. Their videos engage their users in a creative manner.
Blog posts are similar yet different from web posts but they still serve the same function of being able to educate the clients. Here, you get to share thoughts and write ups in a more personalized format with clients. This can also be accompanied by a video that explains the company’s attitude to approaching problems and implementing solutions.
photo source: fxgallery.com
Sometimes, individuals are stuck on how to go about using the business’s product or go about attaining their service. A way to deal with this problem is by creating tutorial or how to videos on the different ways of use and how to go about getting a service. The choice of whether or not you want it to be a product tutorial or a video blog constantly updated is up to you but you have to ensure that the video is professional enough to convey any information you need it to for the sake of the clients understanding.
Just like in the blog and web posts, these professional videos can be compiled to make a video blog to explain all outstanding features about the products and services offered by the company. There are various advantages to it from educating the client, increasing employee engagement, promoting work culture and also attracting potential clients.
Product and Service Reviews
It is one thing to educate the client but you have to show them facts that they are able to believe in thereby building trust. A way to do that is by uploading product reviews from other clients and consumers. This does not mean all reviews have to be 5-star as it might come off as being suspicious. A video review from clients makes it more authentic.