To put it in simple terms, a pre-roll is basically the ad that shows up before the video intended to be watched online actually plays. Most pre-roll videos come with the option of skipping after 5 seconds and as a result, businesses try to keep the interests of the viewers for a longer period than that by making a video with the highest standard of quality. These videos are also often customized to engage and delight within the space of 5 seconds so as to maintain the attention of the audience throughout its duration.
A poll conducted showed that only 1 individual out of 20 is likely to sit through a pre-roll ad and that is only if the content is engaging enough. The pre-roll medium is not bad but the way in which business and companies alike present their brands to them is something that makes them less engaging. The following are the best ways to go about creating a pre-roll to help engage clients:
The focus should be on value
The first thing to accept when it comes to creating a pre-roll is that nobody wants them. Once that truth has been accepted, then the process of creating something of value that will change that truth becomes easier. Most of the pre-roll videos online are ones that copy the content of each other instead of creating something new and unique that the consumer would find valuable. The pre-roll ad should be done with the mindset of understanding that since individuals do not like the pre-roll ads, then in what way do I make myself as valuable or as attention-grabbing as the videos they intend to watch.
Pitch yourself within 5 seconds
Knowing that the option for skipping the pre-roll comes in 5 seconds, then the pressure is on you to sell your brand to the viewer within 5 seconds or create intrigue about the brand to draw in the viewer for the next 15 or 30 seconds. This is like dangling bait in front of a fish as the fish cannot resist biting.
Do not make the mistake of thinking pre-rolls are just like TV adverts.
Businesses also make the mistake of setting TV adverts as pre-rolls and this is a huge mistake on their part. The audience available for TV ads differs from those searching the internet for a video to watch. Pre-rolls pop up anytime on videos and they can disrupt the viewing experience but if the ads featured on them are similar to those on TV, then it makes it worse. It is better to come up with a new concept for those online videos than recycling old content.
You want to create something attention-grabbing that results in constant clicks
When it comes to pre-rolls, unlike TV adverts the audience can interact with the ad by clicking on it to restart, exit or pause. Also, there is no need to list a bunch of phone numbers or URLs but even with this, most of the pre-roll ads do not convey any message about the brand of the company and just end up making a presentation of information already on the internet. Everything in the video should be something new and noteworthy.